Whether it's Tropicana's 2009 packaging makeover and Gap's revamped logo in 2010, it's easy to draw up a list of recent logo makeovers that, at least initially, landed with a thud. Related: What the Color of Your Logo Says About Your Company (Infographic) Still, compared with other famously disastrous logo updates, the critical response was muted. Google's new logo will look great on the front of my fridge. W5b0TKo3wQ- Kyle September 1, 2015Īnd now a moment of silence for the new google logo and the people who think it looks good- Lane Moore September 3, 2015 So the new logo uses a sans-serif font.I guess it could always be worse. 'It looks like the scribbling of a child.'Īn informal Ad Age poll showed that most readers were also against the shift, and the reaction on social media – which, to be fair, tilts toward negative reviews – was decidedly underwhelmed.

'I hate it,' my friend announced over Gchat. On some days it's my one constant, and while that sad fact should probably unsettle me more than the subtle logo alteration, Google's move threw me nonetheless. Both at work and outside it, I'm dependent on Google's search-engine.

ouh_desire / Shutterstockĭespite its cutesy introductory animation on Google's homepage, the new logo made me uneasy. Last week Google unveiled its redesigned, mobile-friendly logo, which updates the font from a crisp, sharply defined san serif wordmark, to a blockier, rounded sans-serif.

Spotify logo redesign